I'm interested to see how many people opened this particular message - I
decided to put the Call to Action to the test by giving you the next
step - OPEN TODAY!
There is a difference between giving a
presentation and fire hosing your potential new client with all the
quality products or services you provide and actually asking them to
take the next step.
For the longest time, I couldn't figure out
why I wasn't getting the clients I wanted, especially during a one on
one or at presentation. When I finally aligned myself with a top expert
in the industry, I was soon taught the purpose and absolute necessity
of the dreaded Call to Action. Without providing your potential
customer (or even current customer) with a specific next step and how to
complete that next step they will walk away and won't even think about
doing business with you.
1. Treat your call to action just like it is part of presentation or conversation.
The close at the end is no different than the introduction or three
main points in the middle of your presentation. It should be well
planned, thought out and memorized for the most effective impact.
2. Give ONE next step.
Of course you have multiple products and/or services that you offer,
but more than likely, the first time someone hears you speak, they won't
invest in your most expensive offer. Make sure you have a mid range
offer. Your presentation should smoothly lead into your offer. People
don't like to make decisions and they don't like to make choices. Keep
it simple.
3. Your call to action doesn't have to involve money.
In order to take a little bit of the pressure off of you and the
audience member(s), you can create a call to action that does not
require the exchange of money. For example, you might want to ask
everyone for a referral or testimonial. Perhaps you simply want to
collect everyone's business card to send them a free report.
No
matter what your call to action is, make sure you are collecting
something from the listeners whether it is money for a workshop, an
e-mail address for an opt-in or a referral for a future presentation or
potential customer.
Knowing exactly what you want your next step
to be will make the transition from the main points of your talk to the
close. PREPARE and PRACTICE exactly what you will say during the call
to action so that flows seamlessly from your lips!
For
a limited time, I am offering an Introductory Coaching Package of three
45 minute sessions where we get laser focused on exactly what is
holding you back and how to plan your way to profits! If you are
interested let's find out if you are eligible! This is a great program
for entrepreneurs who aren't ready to financially commit to an extended
coaching program, but have an urgent need to set some goals and develop a
plan to reach those goals. Contact Megan for more information at
megan@structuredwellness.com.
